Monday, February 20, 2012

The Amazon Store? Maybe Try an In-Store Shop First

Five years ago, Amazon sold no physical merchandise of its own. Today, it sells five Kindle devices — more, if you count models with or without advertising or 3G wireless — plus a wide range of cables and accessories, both for the Kindle and now, for other devices.Hyper Smash
Amazon’s shift from electronics retailer to electronics manufacturer was scoffed at by many at the time, but it’s since transformed the company.


Nevertheless, Amazon still has nowhere near as much company-branded hardware as Apple or even Microsoft. It sells the bulk of its Kindles through its own online superstore. It’s managed to get Kindle readers into retail stores all over the U.S. without hanging up a single shingle. So why would Amazon be interested in opening up a boutique shop of its own?

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